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Partner Events Calendar
Wednesday, August 6, 2008 Melanie Corrigan of the American Council on Education will be interviewed live on the Tom Joyner Morning Show at 7:30 a.m. EST. Click here to find a TJMS affiliate near you. Campaign for College Opportunity hosts "Save Me a Spot in College Day" at California State Capitol. Friday, August 8, 2008 The Tom Joyner Morning Show's Back2School...

Newsletter
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Newsletter Archives
March 2007April 2007June 2007 June 2007July 2007September 2007October 2007                     ...

National Organizations
Federal Student AidU.S. Department of EducationACT, Inc.American Association of Community CollegesAmerican Association of State Colleges and UniversitiesAssociation of American UniversitiesLocal Affiliates of the Boys & Girls Clubs of America Scottsdale Auburn Harbor City Los Angeles Santa Monica Seaside/Salinas Visalia Vista Redding Palm City Carpentersville Manhattan Oxford Trenton Salem Pittsburgh Sevierville Killeen Burlington Jackson Madison Center for Student OpportunityCollege Goal SundayCongressional Hispanic Caucus Institute,...

State Organizations
Click on a state name to jump to the appropriate contact and partner information: CaliforniaCalifornia (Los Angeles)ConnecticutFlorida (Tampa)IllinoisIndianaIowaKentuckyMassachusettsMontanaNebraskaOhioTennesseeWashingtonWisconsin CaliforniaLead Contact:Michele SiqueirosCampaign for College Opportunity213-817-6034michele@collegecampaign.org Partners:KnowHow2GOCaliforniaCalifornia State University Campaign for College OpportunityCash for College Community College League of California CaliforniaColleges.eduLa Opinion Los Angeles Area Chamber of Commerce Southern California Collaborative for College AccessUnite L.A. Univision (San Francisco & Los Angeles) California (Los Angeles)Lead...

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Frequently asked Questions
About the KnowHow2GO Campaign   Q: What is KnowHow2GO? Who sponsors KnowHow2GO at the national level? A: KnowHow2GO is a national college access campaign – sponsored by the American Council on Education, Lumina Foundation for Education and the Ad Council – that encourages and prepares low-income 8th through 10th graders to actively pursue higher education. This multiyear, multimedia effort includes...

Playbook
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Get Started
This campaign is designed to communicate to young people the four steps they need to take to realize their college dreams. In this spirit, we are asking you to take four simple steps to activate the campaign in your own area.  Click on the links to the left to find out how you can get started with...

Learn The Basics
The Partner section of KnowHow2GO.org contains a wealth of information. You will be able to watch the PSAs, learn about events and happenings and customize collateral materials for your own communities.   To help you quickly and easily get the information you need, we have created a special Playbook designed specifically for local partners to spread the word about KnowHow2GO.  Here...

Get Materials
Below is information on how to obtain campaign materials free of charge.   TV, Radio, Outdoor, Print and Poster PSAs: Creative materials produced by the Ad Council including TV, radio, outdoor PSAs, web banners and posters can be obtained free of charge by calling the Ad Council’s fulfillment center, Hartford Direct, at 1-800-933-PSAS (7727) or by visiting psacentral.adcouncil.org.   Campaign Brochures: Brochures...

Connect with Experts
There are many local groups across the country working to implement this campaign, and it is critical that we create consistent communication channels to keep everyone informed and involved as the campaign progresses.   This section of the Web site will provide partner organizations with the latest information, resources and material. We have also retained Powell Tate|Weber Shandwick, a national strategic...

Stay in the Loop
We’ve made it simple for you to keep up to speed on the latest KnowHow2GO events and activities. Sign-up for monthly e-mails through our Newsletter  that contains information and ideas to keep the campaign moving forward. As the campaign continues we will update templates and add additional resources to assist you.   Share ideas and track your success through webinars. Check...

Checklist for Getting Started
Sign up for the Newsletter to receive the latest campaign updates. Contact the helpline at 1-888-716-6382 or partnerhelp@KnowHow2GO.org to get your questions about the campaign answered. Determine what materials will work best in your market and place your order. Check out the How to Guides to learn more about the resources available to support your local activities Remember to check the Web site...

How To Guides
We have created how-to guides to help you implement KnowHow2GO. These guides include many template documents that you can use to customize materials for your communities. They also include instructions and ideas for making use of the creative materials (posters, brochures, flyers, and other items) included in on this site. ...

Hitting the Airwaves
Hitting the Airwaves: Persuading Media to Use KnowHow2GO PSAs   In coordination with the Ad Council, KnowHow2GO has created public service advertising for television, radio, billboards, bus shelters and schools. The advertising is designed to inspire students and their influencers to take action, with the primary goal of driving traffic to the KnowHow2GO.org Web site for more information on the steps...

Making a Strong First Impression
Making a Strong First Impression: Launching the Campaign Locally “Launching” the KnowHow2GO campaign in your state and/or local community refers to selecting a specific point in time to publicly announce your plans for implementing the initiative over the coming years.   Ideas for a state and/or local launch are detailed below, but here is a quick tip list to guide your...

Building Your Network
Building Your Network: Recruiting Non-profit and Education Partners Identifying and Engaging Partners The success of KnowHow2GO will be closely tied to each partner's ability to build a cohesive network of organizations to implement and support the development of the campaign. With a network of organizations promoting KnowHow2GO, students and their influencers will be surrounded by the campaign's message at school, work and...

Gaining Official Support
Gaining “Official” Support: Working with Government Leaders   Approaching Elected Officials Elected officials are regarded as trusted sources in communities and can be great resources for spreading the word about the campaign. Elected officials also can be tapped for media opportunities and to sponsor and support local events. As part of your partner recruitment efforts, approach local, state and federal government leaders to...

Talking to Young People
Talking to Young People: Creatively Engaging Students Clearly, it will be important to directly engage and sustain the interest of young people in your community as part of KnowHow2GO. This can be best accomplished by providing early and regular opportunities for students to “own” the campaign and implement creative ideas that grab people's attention. Some suggestions for engaging students on an...

Online Possibilities
Online Possibilities: Leveraging Web-based Resources While the Internet is the fastest growing source of information for all ages, this is particularly the case for young people, with sites such as MySpace.com and Facebook.com experiencing high traffic and popularity. It is important to leverage the opportunities available on the Internet to promote the campaign. The KnowHow2GO Web site is a key component of...

The Media Bullhorn
The Media Bullhorn: Reaching Out to the Media Engaging the media is essential to spreading the word about KnowHow2GO. Media coverage is an effective way to communicate the campaign's key messages to the larger community and to target audiences such as students and their influencers. Regard your outreach with the media as a collaborative partnership – you want to reach the...

PSAs & Campaign Materials
In this section you'll find examples of the creative resources we developed for KnowHow2GO. Several of these items can be tailored for local use. You should contact the partner support line for customization details. Also, remember that you aren't limited to these materials. We encourage you to think creatively about how to best promote the campaign in your...

Television PSAs
Click to view or right click and choose "Save As" to download.   Year Two Creative English Tough :60 (3.43MB; MPEG) Tough :30 (7.85 MB; MPEG)Year One Creative English Paper Airplanes :15 (1.69 MB; MPEG) Paper Airplanes :30 (3.35 MB; MPEG) Paper Airplanes :60 (6.67 MB; MPEG) Spanish Paper Airplanes :15 (5 MB; MPEG) Paper Airplanes :30 (9 MB; MPEG) Paper Airplanes :60 (19 MB;...

Radio PSAs
Click to view or right click and choose "Save As" to download. Year Two Creative English Tough :20 (907 KB; MP3) Tough :30 (1.25 MB; MP3) Tough :60 (2.44 MB; MP3)Spanish Tough :20 (902 KB; MP3) Tough :30 (1.26 MB; MP3)Year One Creative English Pep Rally :60 (951 KB; MP3) Wanna Go :30 (512 KB; MP3)Spanish Pep Rally :60...

Outdoor PSAs
Year Two Creative   Punching Bag billboard ad (284KB; PDF)   Year One Creative   Lost billboard ad (347 KB; PDF) Diddly Squat billboard ad (347KB;...

Transportation Shelters and Mall Posters
Year Two Creative Boxing Gloves Bus Shelter/Mall Poster (337KB; PDF)   Punching Bag Poster (648 KB; PDF)   Character Poster (133 KB; PDF)   Year OneCreative   Nada, Zip, Zilch Bus Shelter/Mall Poster (349KB;...

Contact - Thank You
THANK YOU! Thank you for you interest. We will be reading your request shortly. ...

Print Ads
Newspaper Print Advertising Tough - Full Page   Tough - Quarter Page Lost- 13 x 21 Nada- 13 x 21 Lost- 11.5 x 21 Nada- 11.5 x 21 Magazine Print Advertising   Tough - Full Page   Tough - Half Page   Tough - Quarter Page Lost- Full Page Nada- Full Page Lost- Half Page Lost- Quarter...

Logos
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CD/VHS Labels
Label for CD (PDF) Label for VHS...

Powerpoint Templates
KnowHow2GO PowerPoint Template...

Style Guide
Style Guide (2.12 MB;...

Search
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About Us
Young people in all socio-economic groups have college aspirations. In fact, eight out of 10 expect to attain a bachelor’s degree or higher, according to the U.S. Department of Education. But despite their aspirations, low-income students and those who are the first in their families to pursue higher education are severely underrepresented on college campuses. Studies show these...

Site Map
PLAYBOOK GET STARTED LEARN THE BASICS GET MATERIALS CONNECT WITH EXPERTS STAY IN THE LOOP CHECKLIST FOR GETTING STARTED HOW TO GUIDES HITTING THE AIRWAVES MAKING A STRONG FIRST IMPRESSION BUILDING YOUR NETWORK LEVERAGING ASSETS GAINING OFFICIAL SUPPORT TALKING TO YOUNG PEOPLE ONLINE POSSIBILITIES THE MEDIA BULLHORN PSAs & CAMPAIGN MATERIALS TELEVISION PSAs RADIO PSAs OUTDOOR PSAs TRANSPORTATION SHELTERS AND...

Contact Us
The KnowHow2GO campaign was created in partnership with Lumina Foundation for Education, American Council on Education, and the Ad Council. Please send us your questions or comments using the form below.   Lumina Foundation for Education is an Indianapolis-based, private foundation dedicated to expanding access and success in education beyond high school. Lumina Foundation bases its mission on the...

Terms
All use of these Web pages is subject to the terms and conditions set forth below. Any use of such Web pages constitutes the user's agreement to abide by the following terms and conditions.KnowHow2GO.org pages are designed for educational purposes only. All information provided by this site is owned by or licensed to the creators of this site, The American...

Privacy Policy
GeneralYour privacy while visiting our site is important to us. Because we gather certain types of information about the users of our site, we feel you should fully understand the terms and conditions surrounding the capture and use of that information. This privacy statement discloses what information we gather and how we use it. We do not give, sell, or...

Partners
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Help and resources
Key Phone Numbers and Web Sites Campaign Web site: www.KnowHow2GO.org  Web site Affiliate Section: www.KnowHow2GO.org/partners  Campaign Support Phone Number: 1-888-716-6382 Campaign Support E-mail: partnerhelp@KnowHow2GO.org  Ad Council Fulfillment Center: 1-800-933-PSAs (7727) or psacentral.adcouncil.org ...

Print Materials
Year Two Creative  Punching Bag Poster (648 KB; PDF)   Character Poster (133 KB; PDF)   Year One Creative   KnowHow2GO Student Brochure (868 KB; PDF) KnowHow2GO Student Brochure in Spanish (868 KB; PDF) Partner Poster (6.85 MB; PDF) Paper Airplane Flyer (775 KB; PDF) KnowHow2GO Postcard (223 KB; PDF) KnowHow2GO Ticket (300 KB; PDF) KnowHow2GO Bookmark (209 KB; PDF)...

Playbook Home
Welcome to the Partners section of KnowHow2GO.org! Our partners play a key role in the national campaign by ensuring that students and caring adults who see and hear the PSAs are connected with local experts on college access. The links to the left contain all of the resources and materials that you will need to launch a successful,...

Leveraging Assets
Leveraging Assets: Engaging the Business Community Recruiting businesses and corporations to participate in the campaign is critical to extending its reach. Most employers will understand the benefits of the campaign immediately – the more students in their area who successfully complete post-secondary education, the stronger the pool of potential employees will be for businesses in the coming years. Most businesses are...

Key Sites & Numbers
Campaign Key Phone Numbers and Web Sites Campaign Web site: www.knowhow2go.org Web site Affiliate Section: www.KnowHow2GO.org/partners Campaign Support Phone Number: 1-888-716-6382 Campaign Support E-mail: partnerhelp@KnowHow2GO.org Ad Council Fulfillment Center: 1-800-933-PSAs (7727) or psacentral.adcouncil.org ...

National Sponsor Contacts
Susan Conner Executive Vice President, Impact Strategy Lumina Foundation for Education 317-951-5490 sconner@luminafoundation.org       Melanie CorriganDirector, National InitiativesAmerican Council on Education202-939-9554Melanie_Corrigan@ace.nche.edu Teresa DetrichDirector, Electronic Communication Lumina Foundation for Education 317-951-5704 tdetrich@luminafoundation.org Penny SchildkrautVice President,Campaign DevelopmentAd Council212-922-1676pschildkraut@adcouncil.org   ...

Activities
We get calls and e-mails every week from KnowHow2GO partners hosting campaign events and activities. Because so many of their great ideas can be replicated in other areas and by other organizations, we wanted to share some of our favorites with you. Below are short recaps of state and national partner activities. For more information about an event, or to...

Collateral
KnowHow2GO partners know that various national materials are available to them: postcards, bookmarks, paper airplanes and brochures. But you may not know that several partners have taken the lead on developing their own, creative collateral. Below is a list of materials created by KnowHow2GO partners. We hope these ideas will inspire you to develop collateral that works for your...

State Partner Launches
KnowHow2GO's state coalitions have pulled off impressive launches for their local campaigns. These launches have successfully drawn state officials, students and the media. We encourage our newer states to read about the great events their predecessors have planned. Think hard about how you can borrow their ideas – or take them one step further – for your launch. Gov. Mitch...

FAQ General
About the KnowHow2GO Campaign   Q: What is KnowHow2GO? Who sponsors KnowHow2GO at the national level? A: KnowHow2GO is a national college access campaign – sponsored by the American Council on Education, Lumina Foundation for Education and the Ad Council – that encourages and prepares low-income 8th through 10th graders to actively pursue higher education....

FAQ Media Campaign
Q: Is it possible to localize the campaign PSAs to feature local phone numbers, Web sites and partner organizations? A: You can make the campaign more customized by localizing the PSAs and printed collateral materials, and building a local Web site. KnowHow2GO will work with the Ad Council to add your organization's...

On-the-Ground Campaign
Q: What is the best strategy for distributing the collateral materials? A: You can start by handing out materials to your members and others you think will be interested in the campaign. Take materials to schools and events you attend, and leave copies in your office. You can also arrange meetings with and distribute materials to public officials, other...

Mentor Newsletter Thank You
Thank You! ...

Create a Web Link
Link to KnowHow2GOClick here to select a KnowHow2GO logo to use on your Web site as a link to this site. Sample language is provided below.Link to the New Online Elements Want to create links to KnowHow2GO-U and the "tough" lightbox from your organization's Web site? Download and post these icons, and embed the appropriate links.   www.knowhow2go.org/campustour www.knowhow2go.org/gettough Here is a short...

Going Viral: Promoting KnowHow2GO Online
Going Viral: Promoting KnowHow2GO Online The Internet is a powerful platform for reaching young people and caring adults to spread the word about KnowHow2GO. Just as you can build awareness of the campaign through traditional media outreach, there are a variety of ways you can generate buzz through online channels. To assist your outreach, KnowHow2GO has created exciting new tools...